I tend to lose track of names, business cards, where I met people, and struggle in general to keep my contacts organized. This is such a brilliant app, providing a way to keep all of someone’s info in one place. The organization through groups, tags, and location is so well thought out. One of the really useful tools on the app is a way to set follow-up reminders for who you need to follow up with...it’s a great way to connect, organize, and network.